Your employer branding can either attract or chase away top talent. Thus, building a powerful employer brand is key to make your company stand out from the competition and secure the best candidates.
Will Staney, former Head of Global Recruiting at Glassdoor, is pretty straightforward about the importance of employer branding: “everything a candidate has ever heard, read or witnessed about your company will enter into the decision of whether to work with your company”. And according to Linkedin, 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring.
Your employer branding starts within your company with employee experience. Having a solid and positive employer brand has many advantages. It helps you attracting talent for your company more efficiently which, for instance, results in the reduction of employee turnover.
To make a great impression on candidates you need to embrace new strategies that allow you to promote your company culture in a positive way, so that you position yourself as a desired employer.
Here are our tips on how to develop and communicate a strong employer brand.
1. Create a Positive Company Culture
Providing a positive company culture has a major impact on job satisfaction. And it’s of the utmost importance to get your employees to share their positive experience and advocate your company values.
Candidates want to know all about your company culture and how it’s like to work for you. That’s why you need to promote a genuine and positive company culture.
2. Communicate Your Brand in a Transparent Way
According to Linkedin, 75% of job seekers consider an employer’s brand before applying for a job. So, when thinking about applying for a job candidates frequently search the employer’s profile on LinkedIn, Glassdoor and so on, to assess the employer brand.
The reviews and comments made by ex and current employees on this platforms greatly impact the candidate decision of applying or not for e role in your company. The best way to have good reviews and avoid damage to your reputation and recruitment process, is to foster a company culture that looks to motivate, challenge and takes good care of employees.
On top of that, you must communicate your brand with full transparency, by presenting accurate information regarding how it is like to work in your company. Use real staff pictures on your website, share your employee’s stories on your career page and showcase your offices to provide the most genuine image of your company.
3. Value Your Employees
Employees are the cornerstone of a company’s success. That’s why it is crucial to treat people with respect and value their feedback in order to have a strong and positive employer brand.
Promote regular meetings or feedback surveys to obtain your employees’ feedback.Follow up on their suggestions and let them know that there’s room for their opinion and that your company values their input. This will definitely help establishing a relationship of trust and engagement that will positively impact your employer brand.
4. Share Your Company’s Stories
Storytelling is a powerful tool that you should use to promote your employer brand. Apart from your company website, social media is a great platform to share your company stories. Capture genuine moments and share them with your audience. From employees having fun at work to a business convention attendance, use your creativity and share the day to day of your company with employees, customers and candidates. This is a great way of showcasing your work environment and your company values and strengthening your company culture.
Thanks for reading and see you next time!
Your team here at skeeled