Is your talent pipeline getting short? Do you wonder what you may be doing wrong and why aren’t there more applications for your job openings? Well, staying competitive and attracting the best talent in the market is the greatest challenge that companies are facing when it comes to recruitment.
There’s an evident shortage of talent for a lot of roles. Thus, attracting more and better candidates and, most importantly, making them apply for a position within your organisation must be your number one priority.
To help you get more candidate applications we made a list of 4 key aspects you must improve in your recruitment process.
1. Improve Your Job Descriptions
You need to think carefully about how to write a job description, so you’ll have a better chance to attract more and better candidates. If you keep writing sharp black and white job descriptions, without revealing any type of emotions, simply listing a gigantic list of requirements and must-have skills, you’ll scare candidates away from your company.
To create attractive job descriptions start by writing a concise and specific job title that fits the duties associated with the position. Then, make sure you provide a strong and meaningful company description. Candidates want to know what your company does and what it is like to work there.
Regarding the job responsibilities, use a bullet point list instead of long sentences. And don’t forget to keep it realistic & honest: you don’t want to make promises to your candidates which you can't keep. As for the requirements, having a long and detailed checklist definitely scares candidates away. Make it clear in the job description which are must-have requirements and which are nice to have. This will encourage candidates to apply instead of getting them frustrated because they don’t meet every single requirement of your overly ambitious list.
2. Use the Right Recruitment Channels
Recruitment is no longer about companies waiting passively to be found by job seekers, but much on the contrary to be proactive in finding and sourcing the right candidates with the precious help of HR technology.
You can’t simply post your openings on your career page and expect massive candidate application. You need to make the most of great variety of channels you can use to find and engage with the best applicants like job boards, social media, targeted advertising, email, etc. Nevertheless, first you need to identify which channels are the most relevant and which provide the best return over investment, to make sure your efforts will pay off.
An Applicant Tracking System allows you to track your candidate sources so you can decide which are the best recruitment channels for your company. This will allow you to be more effective, saving you time and money.
3. Provide an Easy Application Process
According to job search engine Indeed, 30% of all job seekers and 57% of more experienced job seekers will drop-off applications that take longer than 15 minutes to complete. The more qualified a candidate is, the less likely he is to finish extensive job applications. That’s why your application process must be intuitive, simple and fast to prevent dropouts.
To be able to deliver such a short but efficient process, you must rethink your recruitment strategy and consider the advantages of using an Applicant Tracking System which allows you to provide a faster and mobile friendly application process.
4. Boost Your Employer Brand
According to Linkedin, 75% of job seekers consider an employer’s brand before applying for a job. Moreover, their research on employer branding shows that 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring. Thus, you need to understand that your employer brand has a great impact on a candidate’s decision to engage with your business.
Candidates want to know all about your company culture and what it’s like to work for you. Having a great employer brand that potential candidates can access online makes it easier for you to recruit. That’s why you need to build an amazing career page and promote a genuine and positive employer brand on social media. Create Facebook, Twitter, Instagram and LinkedIn company profiles to allow candidates to know your company and show them why they should want to work for you.
Thanks for reading and see you next time!
Your team here at skeeled