Having a career page is a must if you want to attract more job seekers. However, you need to offer a lot more than just a direct access to your job listing in order to engage and convert job seekers into applicants.
Grabbing job seekers’ attention and convincing them to apply is far more difficult than what you may imagine. On average, 90 percent of career page visitors leave immediately, which shows how short their online attention span is. That's why there are some key aspects you need to improve on your career page to convert more job seekers into applicants.
Today we’ll share with you some tips to help you build an amazing and effective career page:
1. Write Great Job Descriptions
Candidates take only 60 seconds on average before deciding whether the job description might be a fit or not. Traditionally, job descriptions have a whole shopping list of requirements, must-have skills and are written in sharp black and white conditions without revealing any type of emotions.
This is exactly what scares good candidates away and these are the sort of things you want to avoid. Job descriptions are extremely important when it comes to attract the right candidates. They must be written in a clear and concise manner and be as accurate as possible.
A good job description must contain a list of the key responsibilities, including a breakdown of tasks by percentage and the amount of time expected to be dedicated to each task. It must also explain how the role functions within the company, to whom the candidate reports, who reports to him and which people and departments the candidate will be in contact with.
To increase your visibility in search results, your career page must be SEO-friendly. Don’t list job titles that are too complex or funky like “Chief Creativity Officer” or “Happiness Consultant”, etc,, or your results will be bad.
2. Make Your Career Page Mobile-Friendly
According to Glassdoor, 89% of job seekers say their mobile device is an important tool for job searching and 45% use it to search for jobs at least once a day.
Having a mobile-friendly career page is key to provide prospective candidates with the best user experience in both the career page and application form. This gives you a chance to attract more and better candidates. As so many job seekers use mobile devices to search for job offers they’ll certainly value your company’s flexibility in the process.
3. Show What it’s Like to Work for You
Don’t forget to show what makes your company unique, what are your company values and what is the culture like. Tell job seekers why they should want to work for you!
A strong employer branding requires having a career page that elucidates job seekers about your business and about your company culture. To do so, use rich content like videos and photos of your company and team to attract more candidates.
Also, a fully-branded career page is a great way to impress prospective candidates and improve your talent pipeline. Consistency across platforms increases trust and strengthens your employer branding.
4. Make it Easy to Apply
Having a career page where your job listing is automatically updated is extremely important to make sure you don’t miss out on good candidates. And the easier you make it for candidates to apply, the greater chances are that they’ll finish the application process.
You must provide job seekers with a clear flow, so that they don’t get lost before starting the application process. Make it easy for them to search for opening positions and use call-to-action buttons to compel job seekers to apply. By strategically placing “Apply now” buttons across the career page you can engage the prospective candidates and help them deciding to apply.
5. Keep Candidates Engaged After Applying
Most job seekers never hear back from employers after applying for a position. Actually, providing candidates with feedback is one of the biggest pain points of the traditional recruitment process.
By using an ATS to manage your applications you can leverage the automated mass emailing feature, to keep your candidates engaged throughout the entire recruitment cycle. Provide them with feedback and treat them with the consideration they deserve.
With the skeeled solution you can create an amazing, integrated and fully branded career page to funnel all your applicants through one single tool.
Once candidates apply, their information is analysed by our AI-powered algorithm that ranks and sends them to your job dashboard. Candidates are categorised according to your requirements, so that you can immediately engage and hire the best talent.
Thanks for reading and see you next time!
Your team here at skeeled