We’ve already talked in a blog article about why video interview matters in recruitment and today we want to look further at the key benefits of this recruitment tool.
Today’s job market is strongly competitive and attracting the best talent keeps more and more challenging. Companies need to strengthen their employer brand and be able to provide an outstanding candidate experience. To do so, they need to take a step back, look at their recruitment strategy and update the processes.
Recruiters have to work on many fronts: they need to build and engage with a talent community, establish their company as an attractive future employer and manage to fill many positions at the same time with the best candidates. All this can be overwhelming if you’re not using the right strategy and the right tools.
One of the tools you should definitely include in your recruitment process is video interview. Pre-recorded video interviews help you to identify in an early stage who the best candidates are as it provides you with more relevant information than a screening call. With video interview you can turn your recruitment process more flexible, decrease the time to fill a position and reduce hiring costs, while providing an excellent candidate experience. And down the line all this will have a positive impact on your employer brand.
Here are 5 benefits of including video interview in your recruitment process:
1. Reduce costs and prevent schedule issues
Interviewing can be expensive and time-consuming. The simple task of scheduling an interview can turn into an enormous headache, making you go back and forth via email for days, or even weeks, as you try to find a time that’s convenient for all participants.
And this it’s not easy for the candidate, either. Many times, they need to take time off and even travel to make it to the screening interview. All this trouble to attend a meeting where, most of the time, recruiters decide if they’ll move the candidate further in the process, or if they’ll ever hire him, based on their first impressions.
Using pre-recorded video interview to screen candidates will provide you with all the insight you're looking for without unnecessary troubling the candidates, who can answer your questions comfortably and in their own time. This way, recruiters don’t need to meet candidates face-to-face on the first round, which reduces costs and eliminates scheduling issues.
2. Build a better and standardised screening of candidates
Pre-recorded video interview provides a better first round screening because recruiters have more insight on the candidates. Using a structured interview guide allows you to assess candidates equally and in various dimensions: you can evaluate what they are saying and how they are saying it (body language, facial expressions, etc). This also allows you to make data-driven decisions as you can compare candidate responses side by side.
With video interviews you can evaluate candidates based not only on their CV (knowledge and experience) but also on their skills. In comparison to screen calls, this method reduces the time you spend on each candidate, therefore, allows you to screen more candidates.
This clearly improves your chances of identifying in an early stage of the recruitment process who the best candidates are and move them forward.
3. Provide a positive candidate experience
As we’ve discussed here, a positive candidate experience is the key to keep attracting the best candidates to your company. Employers also need to create a good first impression on candidates, especially if they don’t get hired. Using video interview in your recruitment process will show candidates that your company is avant-garde and takes advantage of the benefits new technologies can provide. This will you make you look even more appealing. Also, it will reflect your respect for candidate’s needs, as you provide them with the chance to present themselves and tell you about their motivations and skills without having to take time off or travel.
4. Be more efficient and reduce time-to-hire
Having a more efficient recruitment process is not only better for your company but is also mandatory to keep candidates in the race until the end. Many candidates give up on recruitment processes when they feel the company is taking more time than what’s expected.
Traditional first rounds of screening are, normally, the most time-consuming. But recruiters can work around it and make it a more fast and efficient process by including video interview int the application process. This will provide recruiters with the necessary data to make the first recruiting decisions and give a fast response to all participants, staying ahead of the competition and reinforcing the employer brand.
5. Improve collaboration on your recruitment process
Improving collaboration within your recruitment department is also key to make better hiring decisions. Video interview allow you to involve all your team members in the process. They can all, at their convenience, view, rank and comment on video recordings and then compare candidates. This leads to a more transparent and collective decision-making process and makes it simpler and quicker, eliminating individual responsibility.
There’s no doubt video interview is the way to go when it comes to improving and upgrading your recruitment process. Take all these benefits in consideration and contact skeeled for more information on how you can digitalise your recruitment process.
Thanks for reading and see you next time!
Your team here at skeeled