4 Key Strategies to a Successful Employer Branding
In a competitive job market, it’s crucial to have all the advantages possible in your talent acquisition strategy. One of the best advantages that you can give your company, as a recruiting manager, is the promotion of good employer branding. According to Glassdoor, 87% of candidates accept offers specifically because of cultural fit, while 80% will willingly leave a job if it doesn’t offer the right business environment.
Nowadays, employer branding is starting to play an even more important role in attracting the right candidates to your company. This is especially true when it comes to younger generations like Millennials and Generation Z, that are now entering the job market. These next-generation candidates look for meaningful career opportunities with good work-life balance and don’t settle for environments and jobs that don’t meet their expectations.
But how can you build a powerful employer branding that will attract the right candidates? Here are a few tips that you can use to start building your talent acquisition strategy around your company’s brand:
Define your Culture
In order for you to share your employer branding with your candidates, you first need to define it. Your employer branding is essentially the face of your company and what candidates believe to be true about you, as an employer. So you need to think about how you want to portray it. If you allow your employees to work from home when they have a need for it, make a reference to it on your career page. Share pictures of your office environment and employee activities and, not less important, specify your company’s mission and values every time you interview a candidate and also on your website, preferably on your about page.
Focus on your Employees
Your employer branding always starts with your current employees, as they are your biggest ambassadors. Focusing on their success and giving them the right environment for them to succeed is essential to build a strong employer brand. Share their views and opinions on your company through the use of videos or quotes and share them on your website and social media. This will show your future candidates that your company is the right place for them to succeed in their career, motivating them to apply to possible vacancies.
Invest in Programs that Attract the Right Candidates
The offer of learning opportunities is essential to attract top talent to your company, especially Millennials and Generation Z candidates. However, you need to adapt the learning opportunities that you offer to the candidates that you are trying to attract. Consider the areas that your company employs and offer courses that will be beneficial to those exact areas. Also, try to offer more general training programs, like personal development ones, that will be well received and interesting to the majority of your employees and candidates.
Using your website to share news and information about your company is no longer enough. With Millennials and Generation Z candidates spending a great amount of time on social media, it’s important that your company builds its presence on those platforms too. Besides being an easier way to reach more people, it’s also a good way to show your candidates that you are a modern company who is up to date with the new technologies.
As you could see, there are a lot of great ways to boost your employer branding in order to attract the most talented candidates. Put these into practice and you will certainly receive positive feedback from your employees and prospective candidates.
Thanks for reading and see you next time!
Your team here at skeeled